Website/Webpage Creation Guidelines for All Sites

Spell Checking

Dreamweaver has a built in spell checking function, and should be used after a page is complete. Although it may seem redundant to spell check even if you have copy and pasted something from an approved document, there are often errors that fall through the cracks and must be corrected before upload. This will reduce the number of proofreading rounds necessary for the project, and in turn, shorten the length of the project itself.

Dashes

Care should be taken to use the appropriate dash (e.g. hyphen, en-dash, em-dash) when creating pages. Hyphens (-)(-) are used in compound words and to separate numbers that are not inclusive such as telephone numbers. En-dashes (–)(– or –) are used to signify up to and including (or through) as in 2003–2004. En-dashes are also used to link a city name to the name of a university that has more than one campus as in Rutgers–Newark. Em-dashes (—)(— or —) are used to set off an explanatory element as in “Welcome — or welcome back — to Rutgers.” Hyphens and en-dashes should not have spaces on either side while em-dashes should have spaces on either side.

Browser Optimization

See Browser Testing under Website/Webpage Creation Guidelines for Static Sites above.

Database Development

Creative Services manages a number of database projects for which we contract with an outside developer for maintenance issues. These include the databases for:

  • Ad Review
  • Communicators Network
  • Identity
  • Media Experts
  • Photo Gallery
  • Projtrak
  • Rutgers Day
  • Speakers Bureau
  • Webresponse

Google Analytics

Google Analytics have been activated for all sites developed by the Creative Services web area. For access to these analytics, contact the Creative Services web area. Clients of University Relations should set up their own Google Analytics accounts.

Link Checking

The web area of Creative Services checks links on the following sites on a monthly basis:

  • Ad Review
  • Budget Facts and Figures
  • Commencement
  • Efficiency and Entrepreneurship
  • Faculty Staff Bulletin
  • Faculty Tour
  • Focus
  • Friends of Rutgers
  • Girl Scouts
  • Governance
  • Higher Ed Task Force
  • Jersey Roots, Global Reach
  • Medical Education in New Jersey
  • MedRel
  • Middle States
  • New Brunswick Campus
  • Off-Campus Housing Services
  • Office of the President
  • Ombudsperson
  • Policies
  • Public Records
  • RU J&J
  • RUHome
  • Rutgers Day
  • Rutgers Health
  • Rutgers Magazine
  • RU-tv
  • RUWeb
  • Speaking on Behalf of Rutgers
  • Special Report (MSA)
  • Standards for Operations
  • State Commission of Investigation
  • Transforming Undergraduate Education
  • University Relations
  • Vision for College Avenue Campus
  • Vision for Livingston
  • Visual Identity

Pre-Launch Preparation – Drupal Site

Five days before a site is due to launch, the content must be frozen and no additional content changes can be made until after it launches. The following information is necessary to launch the site. Site are generally not launched on a Friday.

  • URL of live site
  • Google Analytics code
  • Required redirects

Training

The training documentation for Drupal platform sites can be on the Shared drive.